Hello Safari is a Tour Company based in Nairobi Kenya. Hello Safari provides a tour destination services including adventure trips, corporate team building, luxurious honeymoon, and safaris.
The company’s identity is formed from the sightseeing of the nature elements fitting together, to suit the intended target market of the business. These mark of a lion and a tree was combined to add visual interest to the identity.
The typeface was identified to give Hello Safari’s branding strategy a flexible and cohesive appearance. It was also to complemented the nature of the business.
The company distinctive color palette was used to help Hello Safari stand out in the competitive tour service industry.