An awesome example of logo illustrations that adopt creative use of negative space.
Most of the famously known logo design has adopted the use of negative space and they have stood to be stunning design work.
To define negative space is the space or area surrounding an image or text, which is integrated into a design to highlight the body of text or object in focus.
As the text or object in a design is important, so is the negative space that defines it and brings balance to the whole composition.?Use of negative space is known to increase logo recognition and improve text readability, it also enhances the aesthetics of a design.
However, when incorrect uses negative space ruin your design by loss of the meaning or image you would wish to portray. So, you might want to be careful about how much negative you use in your design and how you apply it.
In most cases overdoing of the negative space would turn to make the positive space the focus of your design, instead of the image or text you wanted to illustrate.
For your inspiration, here are 10 examples of Logos that take advantage of the negative space principle.
1. Safari Into Africa
2. Hope for African Children Initiative (HACI)
3. LG Logo
5. FedEx Logo
7. Learn Golf Logo
8. Freeman White Logo
9. WWF Logo
10. Blade Logo