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The initial phase of every business, whether online or offline, is usually tediou+s. It takes time before the business builds loyal clients.

Having client loyalty is the most effective strategy for creating a consistent source of traffic and sales.

There’s no doubt that clients are the most important capital of any business. It’s a fact that a business thrives in a satisfactory influx of new clients which results in most cases increased sales and client referrals.

So, you can?t attract clients while working in silio business module. With reputable work and good client relations, you’ll see a significant increase in client acquisition.

As a small business, you can level up to success by attracting and retaining clients who then become your loyal clients.

This article will show you how to build a successful business using a marketing strategy to find a new potential client and build loyal clients.

Indeed, we all need a marketing strategy that would help attract clients to our business. This is not only an exception for brand agencies, but it can be applicable to other fields of industry.

Evaluating all the ways clients are accessing your product and services could have an impact on your growth. Conduct a test and measure the results each time to derive useful statistics that could be used for the projection of your business.

Here are 6 easy steps to attract clients as a business and build loyal clients:


Define Your Ideal Clients

The drive for every marketing decision in every business is on your clients.

To bring the point home, any good marketing strategy is in having a well-defined target client.

Creating either a client profile or a client persona will help clearly define your ideal clients.

Try to understand your clients, as a business, you’ll need to define their buying patterns, such as what, how and where they buy ? and more importantly.

As everyone is in the business of client satisfaction in some way.

The most important activity is clearly identifying the ideal clients for your product or service, and then focusing all marketing, advertising and sales efforts on a client segment.

Defining your business’s ideal clients profile:

#1. Define what product or service your ideal client need.

#2. Understand the problem your product or service solves for your client.

#3. Define how your product or services satisfy the needs of your client.

#4. How does your product or service improve your client’s life or work?


Step 1. Narrow On Your Niche

Having in mind how clients are represented categorically can be useful in the grouping.

Determine your ideal consumer’s demographics, socioeconomic status, and product usage.

Answer the question about the location of your ideal client. Where is your client located geographically? Where does your client live or work? Where is your client when he or she buys your product or service?

Identify the factors that influence your client’s buying pattern for your product or service. Factors such as preference, lifestyle, age, attribute, trait and much more.


Step2. Develop a Marketing Strategy for your Clients

In marketing strategy, it would be important to have an effective plan with your selling proposition on your ideal clients’ radar.

First, have clear and specific benefits your client is seeking in buying your product or service. In addition to the benefits your business offer, outline the needs your product or service solves.

Have a clear picture of the reasons why your client would prefer to buy from you rather than another business.

So, determine your client’s buying strategy. First, how does your client buy your product or service? How has your client bought similar products or services in the past? And what has been your client’s buying strategy?

As a business understand how your client goes about making a buying decision for your product.

An effective marketing strategy takes into consideration the various phases of your client’s buying cycle. This helps you to communicate your value proposition that targets your clients at each specific phase.


Leverage Your Connections To Promote The Business

One of the most important strategies you can utilize to build your business is leverage. Understanding how leverage works is the first step in expanding your connections.

For instance, when networking, a connection may be able to provide an introduction to a decision-maker at your target company or business.

This form of connection is an integral part of any thriving business operation.

When planning this approach, it is important to think about all of the channels and clients you want to market to. Think about how you can diversify your message across these multiple channels to magnify your brand reputation and increase its visibility.

The concept behind this principle is, people become the sales force for your business. This will attract rewarding client referrals or have an affiliate program of a kind for your business.


Here are a few ways to leverage your connections to grow your business:

#1. Reach out to family, friends,?and professionals

#2. Attend networking events

#3. Connecting through learning

Also increase your scope by joining activities in your local community, either by giving your product or service to charity or connecting and networking with old acquaintances.

If you have a plan to build connections and utilize them for your business, align your message around your brand image and target markets.


Reach Out to Influencers to Share Your Selling Proposition

You would need to connect with industry influencers who have the tools, expertise, network, and resources to help you grow your business.

Knowing what key influencers engage in and where they hang out, and following them isn’t enough. You also need to reach out to them.

Before you get in touch with influencers:

#1. Have a clear understanding of your clients. This is important in any case you’ll need to give an in-depth description of your ideal clients.

This also helps you find guest post opportunities important to build backlinks and search engine optimization for your business website.

#2. Have a mindset of unprompted generosity: The principle is, to be the first to offer a helping hand and share their selling proposition.

Make it about your influencers, and the law of reciprocity will take effect.

Once you’ve established a relationship with top influencers, it’s easier to write them and get a response, since you’re no longer a complete stranger.


Market Your Unique Selling Proposition

Look for relevant ideas and opportunities to spread your brand in ways aside from traditional marketing.

Try to develop a multichannel approach to clients for marketing your unique selling proposition.

Whatever you use, consider how it will appeal to new clients and make you stand out from the competition.

The trick is to shift focus to the product or service and think of the client.

Have in mind what would make your clients come back again and again. Think of improving your quality, building on customer relations, convenience, and reliability.

Effective marketing would require you to be an amateur psychologist.

The ultimate goal needs to be to know what motivates your customers’ behaviour and buying decisions.


Polish Your Marketing Materials

In order to keep your business growing, you’ll need to keep revising your promotional materials.

Rebranding as a marketing strategy could be adopted to attract new clients by making your business name and reputation well-known to your clients.

The most important aspect you need to focus on when redesigning your marketing materials is in communicating your unique selling proposition.

So, your message needs to be easy to interpret by your clients either on your website, flyers, brochures or sales letter. The materials shouldn’t be about your achievements but more about what the client will benefit from your product or service.

Here’s how to get your message home:?Your marketing materials should answer the one question that all ideal clients might ask, which is: What will I benefit from?


Set Up Your Website

Having a website is a powerful platform for any acquisition of clients as a business.

An online presence through a website is a tool for developing a marketing strategy as a small business.

It is as easy, as just installing WordPress.

Start a blog and be serious and consistent in it. Consistency absolutely pays off.

82% of businesses that are consistent at blogging have acquired a client through their blog, as opposed to 57% of digital marketers who only update their blogs every month.

But, however, it takes time and effort. You shouldn’t expect to simply start a blog and automatically generate traffic and clients on the go.

It takes time to build a client base, via the online presence, however, it starts by having a selling proposition with your online clients in mind.

Every business blog is expected to make money, and there is nothing wrong with that goal. But, this would require patience and consistently feeding your ideal clients with top-notch content.

Depending on your channel of distribution of business products or services you might need to set up a client-friendly e-commerce platform.




You should always try new ways to attract new clients. If you haven’t tried cold calling, go for it and measure the results you get from it.

In a nutshell, ensure to market your unique selling proposition in all of your promotional activities.

Just like any other strategy for attracting clients, giving adequate time for your marketing can make all the difference. The more you invest in improving your unique selling proposition, the more sales and traffic you’ll generate for your business.

There are 1001 other ways to attract new clients to your business. Have you tried different strategies? I’d love to hear what worked for you, please leave your ideas in the comments.


Paul Simiyu

Founder and Team Lead of Simpaul Design, a brand strategy and design agency in Nairobi, Kenya. Here at Simpaul Design, we work with brands across various categories with a focus on connecting with consumers and building brands that people want to be a part of. We specialize in brand identity and strategy, UX/UI, and brand transformation.