Choppy Peanut Butter
Choppy Peanut Butter was founded on the inspiration and desire to create good food out of the natural peanut. The firm focus on the idea of healthy and natural food (peanut) without any additives. Choppy Peanut emphasized on the culture of selecting the finest peanuts and refining on the final product develops to the kitchen.
The client needed an identity that customers would identify with their story and create a connection. The color palette was chosen to stand out in the marketing and branding efforts.