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With so many coffee brands in the market, coffee branding can’t be overstated. It differentiates your coffee products from competitors and gives them a unique representation in an already saturated…

What comes to mind when you think about Okoa Jahazi? Probably free airtime and internet, right? Well, this is a perfect example of the benefits of co-branding. Safaricom, in collaboration…

Businesses need to enlist the help of a web designer every so often. However, the cost of hiring a professional or setting up an in-house team can prove daunting for…

Strategic branding is an invaluable tool in this digital era where patients are more knowledgeable about their health and can choose healthcare options online. It helps healthcare organizations nurture relationships…

Did you know that: Consistently presented brands enjoy more visibility than brands that hardly showcase themselves And 77% of customers make purchase decisions based on a brand name, not the…

When you think about Apple, you think of its high-quality products, apps, and services. Over the years, the company has mastered creating an excellent customer experience and developing a loyal…

Have you ever wondered how renowned brands like Toyota and Pepsi have flawless logos, albeit their unique shapes? The Toyota logo, for example, consists of three oval circles, all in…

A good graphic designer will ask as many questions about a project as possible. The more you know beforehand, the better you'll be at designing your client's needs. It's also…

Understanding the difference between RGB and CMYK colour modes is necessary for any professional embarking on printing or designing images. It goes beyond defining the terms; it's more about knowing…

The importance of user experience can’t be overstated. This element profoundly affects user engagement, and 80% of customers are willing to pay more for a better user experience. That’s why…