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Are you struggling to boost conversions? Start focusing on images! Yes, images generate interest, reveal the business culture, and keep the audience engaged for a long time. 

People are usually busy, and no one is interested in reading never-ending paragraphs. But what’s the solution?  Let pictures display what you want to say! Whether you use BTS shots, add photos of your team, or put the product’s image in various angles, each of them contributes to developing consumer relations. This, in turn, increases conversions

Let us dive deep into this topic and see how images can enhance conversions!

Build Trust by Using Real People Images 

Undoubtedly, a professional website design is essential to leave a lasting impact. But a website needs much more than this. 

Today, the online landscape is full of competitors. The only thing that makes prospects opt for your business is trust. Build this trust through transparency. Share who your team is and what is the production process. 

Look at the below example where Dribble has shared its team image: 


These types of pictures help in gaining consumer confidence. Instead of just telling people about your collaborative efforts, showing them the actual images of people makes a real difference. Thus, they are less likely to question your credibility. 

Likewise, many brands use models for their product photography. They can save the budget and just show a product’s image. But they integrate a human touch for building connectivity and reliance. 

Select Stock Photos that Make a Difference 

High-converting images are not necessarily expensive. You can easily use the affordable stock photos available from various sources online. But the way you use these photos is important. 

Choose the ones that are not overused. Also, do some tweaking if required. You can increase the focus on any specific point, change color, remove background, and do much more to enhance quality. 

Furthermore, relevancy and target market consideration are essential. For instance, if you are talking about the environment, using pictures in green and white color will look more relevant. Similarly, kids’ brands can use bright colors like pink, red, purple, etc.

Showcase your Business Culture 

A brand that follows strong business ethics is likely to invite more consumers. Therefore, do not miss any opportunity to display your office environment and culture. It shows your brand’s seriousness and helps create a positive business identity. 

Today, many businesses are enthusiastically participating in charity activities. Their core purpose is to highlight how the brand gives back to the community. Using pictures of these events will help your business gain consumer trust. 

Have a look at the below picture used by Amazon:

It reveals how the company is working hard to help the community. 

Furthermore, employee training and development sessions can display how committed you are to providing quality service. It will work as evidence of how every employee goes through professional training. 

Consider the Right Size and Placement 

Not every other image is the right fit for your site. Using blurry and extra big images can spoil your business reputation in no time. Since big pictures take more space, they take a lot of time to load. Thus, visitors can quickly bounce back. 

The “F” Structure 

Keep the images either on the right side of the page or in the middle. Logos are an exception as the title image always fits in the upper right corner. Here the “F” structure comes into play. 

Do you know how we read a page? We firstly look at the upper left, then as we lose interest, we scroll down and start again from the left. This makes an “F” structure, which plays a vital role in web design. That is why all CTAs are placed at the right end so that they won’t affect the consumer experience. Thus, never use images on the right side as they can negatively impact conversions. 

White Space

You should also look to ensure that there is enough white space around the image. This space highlights the image and increases the focus on it. There should be some text above the image that explains it. But make sure that distance is present. 

Too many images on a single page without any white space look confusing and odd. Such a web page reveals an unprofessional image of the business, making the visitors bounce back. 

Use Testimonials with Images 

Displaying testimonials is standard practice. But not every site uses images with them. If you use consumer images along with the testimonials, it will add weightage to your message. Prospects will think that you have a massive list of loyal clients who allow you to use their images. 

Thus, image testimonials will help you develop a strong connection with potential clients. Visitors might ignore these testimonials until they see a human image beside them.

Trigger Positive Emotions 

After looking at the images, people develop a perception of the brand. Images have the power to make us feel happy, curious, or even sad. For instance, we cannot use pictures of smiling faces if we talk about the COVID-19 calamity. 

Likewise, a company can use images to reveal how the consumers will feel after getting the service. Look at the below example of Opendoor

Here, the image displays a happy and content couple sitting on a sofa with their new baby – clearly satisfied with the deal they were able to receive via the real estate listing service. The picture used by the company illustrates exactly how they want their clients to feel. 

Wrapping It Up 

In short, images can bring a drastic change in website conversions. From trust and emotions to connectivity and consumer experience, they help us at every stage.

All we need is to use the right tactics in the right place. Using human images, selecting high-quality stock photos, and revealing business culture are a few techniques. Besides this, using the right size and correct placement can bring a huge difference. Also, never forget to develop an emotional attachment through images. 

Integration of all these features helps us in increasing conversions. 

Paul Simiyu

Founder and Team Lead of Simpaul Design, a brand strategy and design agency in Nairobi, Kenya. Here at Simpaul Design, we work with brands across various categories with a focus on connecting with consumers and building brands that people want to be a part of. We specialize in brand identity and strategy, UX/UI, and brand transformation.