The known K-rep Bank has decided to get a new look and rename to Sidian Bank.
The need to rebrand could therefore not be overlooked. According to Zilojo agency that worked on the project, K-Rep Bank needed to communicate the change in its strategy which aimed at the future operation of the company.
The rebrand also applied to the website with the user experience which expresses the company goals to customers.
The choice of colours and the identity expressed well the company aim and strategy to enhance their online products with improved interactive site experience.
The new identity of the bank has made it stand out among the common banks in the local pack.
Brief History About Sidian Bank
Sidian Bank formerly known as K-rep Bank is a full-service commercial bank providing an array of financial services to individuals and enterprises and has been a leading player in Kenya’s enterprise banking sector.
The bank origins are within K-rep Group, an investment vehicle established in 1984. The project supported the development of Small and Micro Enterprises through NGO managed programs. It is in 1987, that the project was incorporated as a local NGO.
As the years went by the company changed its strategy from supporting NGOs with grants and technical assistance to directly advancing loans to NGOs.
In 1999, K-rep Group established K-Rep Bank and two other entities; K-Rep Development Agency to carry on its research and development work and K-Rep Advisory Services to serve as its consulting wing.
K-rep Group also established a micro-credit in the same year a lending program that became the core business and growth area. Other activities included research and product development.
In 2016, K-rep Bank rebranded to Sidian Bank.
New Brand Identity
The Sidian Bank identity emblem and the organization of the type are well aligned with the grid layout design .
The primary colours of the brand stand out in contrast as well as also complementing each other. This has allowed the brand to be easily identifiable in all their marketing strategy.