Step 1: Research
SEO approach starts with in-depth keyword and competitor research, which includes identifying and targeting your business’ keyword. To find the best keywords, professional tools like Ahrefs are used.
Step 2: Goal Setting
There will be a set of specific & attainable objectives for your business after identifying your targeted keywords and competitors, such as increasing organic traffic, improving your backlink profile, strengthening your overall domain authority, and decreasing your bounce rate.
Step 3: Content Creation
In search engine optimization, content is king. Long-form and high-quality material is highly valued by search engines. For starters, a site filled with valuable content attracts the visitor to stay on the website and gives them a reason to return.
Step 4: On-Page Optimization
It is ensured that your site’s page titles and descriptions, as well as ALT text, schema markup, and other components, are properly optimised for the desired keyword for that page.
Step 5: Link Building
You will receive high-quality inbound links because each link to your site increases the probability of your website appearing in search results when someone searches for keywords related to your business.
Step 6: Follow-Up Reporting & Analysis
After optimization, several metrics are measured at regular intervals. This includes your rankings, site traffic, and backlink profile.