Online marketing is integral to enhancing online presence and brand visibility. Sadly many online companies don?t have a desirable online presence that can draw steady traffic to their sites.
The goal of any online marketer is to attract as many new customers and retain existing customers through organic search.
Online presence sums up all the identities a company has created over time and the interactions that have been established. This includes social media sites, external websites and other pages your business appears when your company name is searched.
As such, optimizing online presence not only increases brand awareness but also converts digital interactions to actual clients. This text highlights ways marketers can improve online presence to expand the organic search.
1. Optimizing Keywords
First, you need to identify the right keywords that will enable your site rank well on blog posts, product pages and homepages. Understanding the behaviour and preferences of your target audience should help you pick out the right keywords.
You also need to determine the exact keywords your target audience will use in their searches.
Do they make two or three-word searches or prefer long-tail keywords? 2-3 word searches make decent search volumes as they are more specific than single-word keywords.
Long-tail keywords (more than four words) have also become pretty common in modern-day organic searches. Tools such as Google Keyword Planner allow users to develop useful keyword combinations and determine their commercial value.
2. Optimize Your Site for Mobile Searches
The majority of online traffic happens on mobile devices. As such, apart from designing a visually appealing website, it also needs to be mobile friendly.
You can use a Mobile-friendly test tool to check your website for mobile-friendliness.
The device shows how Google Search views your pages and highlights problems with mobile usability across different platforms.
Mobile optimization isn?t just about designing content for mobile devices but also ensuring the page loads fast while incorporating the right site design.
HTML5 domain is ideal for web applications as it offers developers a great deal of flexibility when including special effects. Also, the design should cater for users with large fingers to make it easy to fill out forms or click on the right links.
3. Update your Blog with Fresh Content
Content is the premise for most if not all organic search.
It is easy to share and reaches a broader audience than other forms of online marketing. What?s more, a blog helps your content get indexed faster on Google pages thus improving organic traffic.
The content should have a unique and conversational tone that resonates with the reader?s need or objective. Blog posts also improve rankings on search engine results when keyword-rich content is used.
4. Link Building
This feature not only improves online presence but also shows your content is relevant.
You can have other sites linking to a page on your site, i.e. inbound links or include links that go out to external sites (outbound links).
Since the quality of the links affects your SEO ranking, you should link to sites that have good SEO ranking, high-authority and have the relevant anchor text.
Include links that provide useful information to the reader regarding your products.
5. Include Video to Improve User Experience
A 2014 survey by Cisco found that 64% of internet traffic was as a result of video content. The company also predicted that online videos would account for over 80% of organic search by the year 2020.
Google began testing auto-playing video in search results which shows that it incorporates this feature when ranking a site. As such, a mix of text-based and video-based content not only optimizes online presence but also improves search engine ranks.
How have you optimize your online presence for organic search, share your thought in the comment below?