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Brand Development

BRAND IDENTITY, STRATEGY & LOGO DESIGN

Branding is what connects a company with its target audience. In a digital communication setup, developing strategies with human interactions to technology has emerged to be more important.
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The best brands are simple ones

Today’s consumer doesn’t just buy a brand’s product, they connect with it. This is the makes the popular brands to consider simplicity: easy to understand while impossible to ignore.

As an agency with our expertise, we focused on helping brands make it simple and clarify who they are and their goals. From strategy development to implementation, we collaborate with our partners(clients) to develop the identity, brand message, and logo design that build trust and express the vision clearly and authentically.

Branding Services

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Brand Identity

Your brand identity is a visual system of branded elements that work together to identify your business. These elements form your brand guidelines, which can be used to help communicate your brand identity in the future.

Brand Strategy

Your logo design is the unique mark that people instantly associate with your business. Just like Nike’s tick, your logo design should be the most simple visual mark that can be used to identify your business.

Logo Design

Your logo design is the unique mark that people instantly associate with your business. Just like Nike’s tick, your logo design should be the most simple visual mark that can be used to identify your business.

Rebranding

Rebranding a company is an important decision. However, if there have been big changes, your company has outgrown its current brand, or there’s been a change in strategy or direction, then it’s time to rebrand.

Stationery/
Print Design

Your stationery/print design plays a key role in building brand consistency for your business and a great way to communicate with your customers. With your brochure in the hands of your customer, it’s important for it to enhance your brand messaging.

Packaging Design

If your business makes a physical product, it?s important that your packaging works for your brand. Professionally branded packaging not only helps your product stand out from the crowd, but also helps it to sell.

WORK

Featured case studies

Diet Box

Diet Box

September 26, 2021

Choppy Peanut Butter

December 2, 2017

Plush Pillow

November 21, 2017

Hello Safari

October 6, 2017

PROCESS

Our branding process

No two brands are the same. Our approach to any two projects is built on a unique strategy to get results, and a purpose-built team of industry-specialist and category natives to make it happen.

We come together to first understand a brand through research, second to partner with its team to position and plan its ambition, and third to create a strategy that makes it happen.

Branding is a creative process that turns a name into a personality, and a static idea into a living thing. Our work stands out and builds category leaders because we focus on what’s happening in culture.

We create original content that’s worthy of the brand, engaging audiences with video, photography, writing, and other categories from our multi-functional production studio.

Development is a crucial part of our overall creativity, contributing to brands and platforms with meaningful code. The development brings technology to people.
There are short fixes and there are powerful and permanent solutions. Adaption is key to building brands that continue to lead their categories.

INSIGHTS

Branding Insights

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+254 (0)720 320 038

hello@simpauldesign.com

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