As the approach, how to measure success in a brand strategy varies from one sector of industry to another, we have developed a — Brand Strategy Template with the elements of the strategy that we seek to address.
Brand Strategy
A brand is successful as it’s recognizable by the customers of its existence, the purpose it serves, and what defines it. At Simpaul Design we ensure every business achieves the most effective way of communicating with its audience.
The branding strategy seeks to have a long-term goal that ultimately results in the identification and preference of your brand by consumers.
Consistent presentation of a brand has seen to increase in revenue by 33 percent (Lucidpress)
At Simpaul Design we understand successful brand strategy encompasses more than the brand's mission, its promises to its customers, and how these are communicated. For us it revolve around all the intangible elements that over time drive brand awareness, brand equity, and brand sentiment. We value metrics on the performance of your brand in this area.
We often require revisiting over time based on its success.
Let’s put a mark on your work.
Your brand identity is as good as it's recognizable and connects with your customers in building loyalty.
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- What are your brand’s objectives and how do you communicate them? — What problems will your brand solve and how will it benefit its intended customers?
- How do you identify your ideal customers? — who will benefit from the brand? How do these customers feel and how would they like to feel?
- How do you identify your competitors– who are already giving your potential customers what they want and how?
- How do you engage potential customers?– What personality and tone of voice will your brand have to achieve its goals?
This is to summarize what matters in delivering creative work that matches up to the brand strategy. Make it Simple in your branding project by downloading our free Branding Brief Template.
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Branding Process
Strategy
Audit
We begin by performing an audit of your current brand to understand the pillars of your company. We look for areas of improvement, sources of untapped potential, and really dig at what makes you unique among your competitors.
Market Research
We gain insight into your brand’s position through comprehensive market research, in turn understanding your competitive environment and target audience. This process allows us to explore your industry and find new streams of customers.
Strategic Plan
We hold a visual review of the most relevant and successful modern practices and brainstorm ideas – features, designs, angles, and products. Our goal is not simply to be trendy but to capitalize on the right opportunities for your brand to flourish. In our brainstorming, we make a strategic plan about the direction of the creative.