Brand consistency is critical to developing trust and loyalty with your target audience. Just as people are inclined to trust friends who have consistent personalities, your customers are likely to…
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A logo is a key element of a company’s brand. It is not the brand but has a solid impact on how the brand is viewed. Any good design is…
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Every company needs a sign or logo to represent itself; For that purpose, they hired people who could create trending logo designs. Which would make companies get recognized among other…
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A brand style guide is important for a company or organization in communicating your brand values, mission and goals. The choice of typefaces also contributes widely to relaying this to…
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Equity Bank has just launched a new brand identity not being the first brand to have had a major rebrand in Kenya this year. Rebranding has never been an easy…
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Rebranding your business may often come as a result of many reasons that typically relates to changing the brand image of a company or an organization. The rebranding process may…
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In the case, you have come across branding there two focus that you may want to approach to have an effective brand. First, it is brand recognition and brand identity…
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I bet you have heard these terms being used interchangeably 'brand', 'brand identity', 'branding' and 'logo'. In most instances, these might gets you to wonder what is their meaning. Brand,…
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A logo contributes significantly to a company's success. It says a lot about the company by displaying what it does, and why it is unique and evokes emotion in customers.…
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The Rebrand of Taxify (currently Bolt) comes as a shift on the adaptation of the demand on transportation platform just like Uber and other brands. The new identity for Taxify…
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