Did you know you only have seven seconds to make a lasting impression on your target audience? Yes, seven seconds! This is a tall order for many brands but with…
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Brand consistency is critical to developing trust and loyalty with your target audience. Just as people are inclined to trust friends who have consistent personalities, your customers are likely to…
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If you’re a die-hard fan of popular brands like Nike, then you can probably recognize their products a mile away. The single swoosh logo design makes the company instantly recognizable.…
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Branding is a critical part of identifying a company or business and its products or services. Many people reduce branding to designing a great logo and adding a catchy message,…
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Brands need an online presence across multiple platforms to ensure they do not miss out on audience engagement opportunities. If you want your brand to stand out in this competitive…
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Branding is a marketing practice that helps to differentiate one business from the other. It associates a company with a specific message and image that people should see. In today's…
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A solid understanding of colour theory is a fundamental part of the design. At the core is the colour wheel, which provides a framework for all types of designs in…
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Every business is done to grab people’s attention. There is always a psychological component behind any venture and branding is not an exception. Brands are designed with human psychology in consideration;…
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Most brands relied on the power of great content. They hire managed IT services that allow businesses to delegate their IT operations to an expert third-party organization specializing in handling…
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A brand style guide is important for a company or organization in communicating your brand values, mission and goals. The choice of typefaces also contributes widely to relaying this to…
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