Start your project
Identity June 3, 2022

Choice Bank

    Redefining Trust and Accessibility in Modern Banking

    The Problem

    In an era where digital transformation is reshaping the banking industry, Choice Bank recognized the need to modernize its brand and digital presence. The existing brand identity lacked differentiation in a competitive market, and the website’s outdated design hindered user engagement and accessibility. To appeal to a tech-savvy audience seeking seamless online banking experiences, Choice Bank aimed to establish a fresh, trustworthy, and user-centric brand identity coupled with an intuitive digital platform.

    The Solution

    To position Choice Bank as a leader in modern banking, we embarked on a comprehensive rebranding and digital overhaul. Our approach focused on creating a brand that exudes trust, innovation, and accessibility, resonating with both existing and prospective customers.

    Building the Choice Bank Brand

    We began by redefining Choice Bank’s brand identity to reflect its commitment to modern banking solutions. A contemporary logo was designed, incorporating clean lines and a vibrant color palette to symbolize trust and innovation. The typography combined serif and sans-serif fonts, balancing professionalism with approachability. This cohesive visual identity was applied across all brand materials, ensuring consistency and recognition.

    Putting our focus on changing the way people think of mobile experience.

    Understanding the critical role of digital platforms in banking, we designed a user-friendly website that prioritizes seamless navigation and accessibility. The homepage features clear calls to action, guiding users to essential services such as account management, loan applications, and customer support. Responsive design ensures optimal viewing across devices, catering to the growing number of mobile banking users. Interactive elements, such as financial calculators and live chat support, enhance user engagement and provide real-time assistance.

    Putting our focus on changing the way people think of mobile experience.

    Understanding the critical role of digital platforms in banking, we designed a user-friendly website that prioritizes seamless navigation and accessibility. The homepage features clear calls to action, guiding users to essential services such as account management, loan applications, and customer support. Responsive design ensures optimal viewing across devices, catering to the growing number of mobile banking users. Interactive elements, such as financial calculators and live chat support, enhance user engagement and provide real-time assistance.

    Back
    Next Project
    SafetyComm South Sudan

    GET IN TOUCH

    Let's get in touch,
    Have the job done.

    Ready to work together?
    Get started

    DROP US A LINE
    hello@simpauldesign.com
    +254 700 397707 / +254 720 320 038

    ADDRESS
    Brandon Ethan,
    Kolobot Road near Stima Plaza,
    Nairobi, Kenya

    company
    branding
    website
    digital

    Terms of Use.              Privacy Policy

    Copyright © 2025 Simpaul Design LTD

    This website stores cookies on your computer. Cookie Policy

    Let’s discuss your project

    Fill out the form below to speak with someone from our team.

    By clicking the button below, you consent to Simpaul Design and its associated brand using automated technology, including pre-recorded messages, cell phones and texts, and email, to contact you at the number and email address provided. This includes if the number is currently on any do-not-call lists. Privacy Policy.

    Start your project

    The 2025 brand strategy playbook

    Whether you want to take advantage of brand position, resonate with your target clients, or improve on your digital experience, this strategy playbook is here to help.

    By clicking the button below, you consent to Simpaul Design and its associated brand using automated technology, including pre-recorded messages, cell phones and texts, and email, to contact you at the number and email address provided. This includes if the number is currently on any do-not-call lists. Privacy Policy.