• Paul Simiyu
  • Posted by Paul Simiyu
April 19, 2019

While images and fonts communicate a message, whitespace can be used to...

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  • Paul Simiyu
  • Posted by Paul Simiyu
July 2, 2018

The approach to problem-solving has evolved with design thinking, with the common phenomenon of the solution being focused on the user?s needs. As the design thinking being defined with brainstorming...

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  • Paul Simiyu
  • Posted by Paul Simiyu
June 29, 2018

Brand?s message isn?t limited to the word choices. The environment under which you present is important in encouraging user interaction and media engagement...

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  • Paul Simiyu
  • Posted by Paul Simiyu
February 22, 2018

As a designer, there are challenged to constantly being inspired by all that surrounds us. The huge drawback as a creative is being uninspired by the absence of...

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  • Paul Simiyu
  • Posted by Paul Simiyu
January 6, 2018

Getting the best out of your visual identity along your marketing goals can make a huge difference in your sales. Bringing in more sales without risking your brand identity...

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  • Paul Simiyu
  • Posted by Paul Simiyu
November 28, 2017

There are common mistakes graphic designers make...The problem emerges when the message created in the design process diverge away from the design principles

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  • Paul Simiyu
  • Posted by Paul Simiyu
November 22, 2017

Typography plays a critical role in strengthening brands by creating interest in the product and highlighting the brand message...

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  • Paul Simiyu
  • Posted by Paul Simiyu
November 11, 2017

The challenges tackled as designers are always multifaceted. So, being a designer means applying multiple disciplines ? one part visual designer...

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  • Paul Simiyu
  • Posted by Paul Simiyu
August 30, 2017

There are more dimensions for you to define when it comes to good design. Good design is not just what looks good. This comes down to the need to perform, convert, astonish, and fulfill its purpose...

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