In the case, you have come across branding there two focus that you may want to approach to have an effective brand. First, it is brand recognition and brand identity towards the company?s segmented market.
You would find these aspects being crucial in staying consistent with overall business and communications strategy in order to avoid any confusion by your customers.
To begin with, a professional logo design is essential in sending the right message to your target audience and create the appropriate image of the brand.
Logos does create the initial visual impression to your customer and how you utilize it to stand out from other company matters.
Most companies are in competition for recognition with their brand identity towards the company?s targeted market segment market.
Therefore, you would want your customers to stay loyal to your brand and it is when they can easily remember and have a positive perception of the brand?s products or services.
So, it all starts with your brand logo that stands out, and the result is an improvement in the performance of the business as the customers connect with the promise made by the brand.
Brands which uphold their promise either perceived or communicated by their brand identity or in delivering an accurate product or service often succeed in the target market.
The least you would want to have is consumers being disappointed when they receive way less of the company or product expectation.
Then a logo can be considered to help in creating an extension of the brand?s perceived as either trustworthy or credible to its customers.
Successful brands backbone is in their effort to have their company logo done correctly in order not to damage the entire business reputation.
1. Get to know your brand
This might sound obvious, but you need to know what the brand does and why. Have a background check on the company history, the products or services being offered and the problem that the brand seeks to solve.
Comparably just, as a brand you may want to know more about your customers and meet their needs, so do you also need to know about your brand.
Get to understand the company?s values, product or service positioning and overall business goals as these are important.
Having a glimpse of the message you want to communicate with to the target audience, and how you want customers to feel when they engage with the brand will have an influence on the entire design process.
You may want to start by knowing these aspects, in order to deliver a logo that represents the company values in a single visual.
2. Do your research on the concepts
By now you should realize research is key in developing ideas and concept to represent an organization in a single visual. You would want to have research tools and basis in your idea generation and for inspiration to inform your design work.
How you illustrate your logo backed with good research on the concept will help avoid unnecessary confusion and workload of processing out the ideas.
A well-researched logo design project is one that’s more likely to be agreed on by the client quickly and able to drive a better reputation in the market. As compared to a poorly researched work that often gets rejected as the designer has failed to understand the problems.
The probability of guessing on the logo that a client requires is way less. Doing your research is the opportunity to discover the need with the logo design.
You are able to answer the question that might emerge such why you need to design it, how it will be used, and which style would you need to adopt. This makes it easier to discover the solution, as the knowledge acquired should inevitably guide on the design direction.
3. Map your mind
The scope of mind mapping in logo design is to help visualize, structure, and classify your ideas. It serves as an aid for studying, organizing information, and making decisions seamless.
In a few words, mind mapping exercise is a great tool or techniques for idea development and initial filtering of concepts. While mind maps are a graphical representation of your ideas and of the way your brain creates a connection with them.
After comprehensively researching and playing around with the mind mapping while working with a mood board of ideas to find a range of separate variations then the concepts can be combined to have an applicable logo for the brand.
The process works very similarly to the brainstorming and can also be used to give a various variation of the visual that solve the brand problem.
Consider mind mapping as a major lead to having an elegant and creatively done logo design, that it isn’t comparable to another company.
4. Be authenticity
As logos are used to identify a brand or a company they ideally should stand different from the competition.
With the initial concepts developed from the research and the mind mapping exercise. Do a search that your design doesn’t look comparable to another.
The main focus is to have an authentic and unique logo that communicates the brand essence without losing meaning.
It is important to understand that the violation of the copyright and trademark logo can have a huge implication of your brand with either a lawsuit or ruining of your brand reputation.
5. Customize on your creative design process
As successful brands have a growth process and strategies that are implemented at various stages, so is with the creative process in developing a logo or visual that would represent the brand.
The creative process has been considered to be a non-linear process due to the factors that influence process such as brand?s preferences.
This often would require the ability to adapt to the clients need and still ensure that the concepts are relevant to the target market.
In s nutshell the steps for your creative process would include: 1) Research; 2) Develop concepts; 3) Sketch ideas; 4) Reflect and Revision; 5) Present final work.
The main goal of the creative process is to have an effective working and reduce on the time that might be lost without a clear guideline.
6. Never give room to clich?s
As a brand, you would want to avoid having a logo from logo generating tools as most often such logo might be used by several brands making yours not to be distinct and unique from others.
The main goal of the brand logo being able to stand out and be memorable needs to be upheld rather than being made comparable or remaining of another brand?s visual.
Having an original idea often would require omitting concepts that are of cliche and can bring confusion of brands.
As brands value differs within brands that might even be in a similar industry so does the visual that represent them. Cliche illustrations for a car in a motor industry when avoiding marks the brand so unique in their design and in the expression of the values.
So, what?s your own experience with the logo design tips? How has your creative process help streamlined your logo design guideline? Share your thoughts we?d love to hear of the tips that have made your brand identity to stand out.