Equity Bank has just launched a new brand identity not being the first brand to have had a major rebrand in Kenya this year. Rebranding has never been an easy…
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In the case, you have come across branding there two focus that you may want to approach to have an effective brand. First, it is brand recognition and brand identity…
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A logo contributes significantly to a company's success. It says a lot about the company by displaying what it does, and why it is unique and evokes emotion in customers.…
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As a business there comes a time when you need to rebrand and give a fresh or total new look to your brand. Often it might be caused by the…
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All branding mistakes are not created equal. It can be done deliberately or unknowingly. Either way, when you?re just starting out, repercussions can be much more serious than that of…
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Basically, as a brand, your main goal shouldn?t be just about advertising yourself to the audience and potential customers, you should focus more on building for yourself a reliable and…
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Engaging with your target audience and improving your brand presence both with both online and offline marketing is vital to any business...
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One of the primary reasons that people buy products from a business is because they trust their name. Establishing credibility enables people...
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