Equity Bank has just launched a new brand identity not being the first brand to have had a major rebrand in Kenya this year. Rebranding has never been an easy…
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In the case, you have come across branding there two focus that you may want to approach to have an effective brand. First, it is brand recognition and brand identity…
A logo contributes significantly to a company’s success. It says a lot about the company by displaying what it does, why it is unique and evokes emotion in customers. As…
As a business there comes a time when you need to rebrand and give a fresh or total new look to your brand. Often it might be caused by the…
All branding mistakes are not created equal. It can be done deliberately or unknowingly. Either way, when you?re just starting out, repercussions can be much more serious than that of an established business, because chances are, there?s nothing to fall back on.
Basically, as a brand, your main goal shouldn?t be just about advertising yourself to the audience and potential customers, you should focus more on building for yourself a reliable and trusted brand.
Engaging with your target audience and improving your brand presence both with both online and offline marketing is vital to any business…
One of the primary reasons that people buy products from a business is because they trust their name. Establishing credibility enables people…
