Having a manageable marketing team can often be challenging especially if the workflow isn't streamlined. Most times you'll be trying to stay on top of multiple deadlines and having the…
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A website is not enough if it doesn't adapt to the users and offer the required resource when it is needed. With the increase in the use of the…
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An awesome example of logo illustrations that adopt creative use of negative space. Most of the famously known logo design has adopted the use of negative space and they have…
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Rebranding your business may often come as a result of many reasons that typically relates to changing the brand image of a company or an organization. The rebranding process may…
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Pewin Cabs a transport solution company serving the Kenyan market has rebranded to PTG Travel. The strategy of the move has been to increase its market share by offering diversified…
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As a startup business, the common challenge might be the obscure guideline limiting the daily business sales of products or the visibility of your brand. Having a well-thought-out marketing strategy…
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In the case, you have come across branding there two focus that you may want to approach to have an effective brand. First, it is brand recognition and brand identity…
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I bet you have heard these terms being used interchangeably 'brand', 'brand identity', 'branding' and 'logo'. In most instances, these might gets you to wonder what is their meaning. Brand,…
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With the emphasis being made on growing brands, it is important to understand that a brand is more than your logo, name or slogan, however, it's the whole experience and…
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While images and fonts communicate a message, whitespace can be used to enhance and clarify the important information. According to the principle of minimalistic, ?less is more? which applies in…
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