When Telkom Kenya announced a rebrand from Orange Kenya in June 2017, there was a lot of anticipation. The company's rebrand wasn't simply a new logo, it involved a strategic…
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Keyword optimization is crucial to improving the organic traffic of a site. However, with the numerous Google algorithm updates, optimizing a website for SEO doesn't cut it. Online marketers have…
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The known K-rep Bank has decided to get a new look and rename to Sidian Bank. The need to rebrand could therefore not be overlooked. According to Zilojo agency that…
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Oftentimes, a rebranding process is aimed to create a fresh feel and modern brand look. The tendency to make mistakes during this rigorous process is usually high. For a company…
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Rebranding can be an effort-intensive process, so there is usually the need to be deliberate on the why and how of going about it. For a well-executed rebranding process, the…
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Java House was established in aim of introducing a gourmet coffee drinking culture in Kenya. Kevin Ashley opened the first outlet, a coffee shop in Nairobi at Adam's Arcade in…
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