• Paul Simiyu
  • Posted by Paul Simiyu
January 17, 2019

How to choose the best fonts for your web design

As there is much consideration to think about when creating the perfect...

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  • Paul Simiyu
  • Posted by Paul Simiyu
January 17, 2019

A New Brand Identity for Slack by Pentagram

Slack a platform for collaborating and improving on the workflows have released...

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  • Paul Simiyu
  • Posted by Paul Simiyu
January 14, 2019

The 5 basic elements of design

Creating a successful design is more than inspiration or a great idea,...

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  • Simpaul Design
  • Posted by Simpaul Design
January 10, 2019

5 Ways to Optimize Online Presence for Organic Search

Online marketing is integral to enhancing online presence and brand visibility. Sadly...

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  • Paul Simiyu
  • Posted by Paul Simiyu
October 23, 2018

How to choose the right typeface: A comprehensive guide

The choice of typeface is one of the most important decisions you...

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  • Paul Simiyu
  • Posted by Paul Simiyu
October 8, 2018

5 worst mistakes to avoid when creating a branding strategy

All branding mistakes are not created equal. It can be done deliberately or unknowingly. Either way, when you?re just starting out, repercussions can be much more serious than that of an established business, because chances are, there?s nothing to fall back on.

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  • Paul Simiyu
  • Posted by Paul Simiyu
September 26, 2018

MailChimp launches a new logo and identity

With the growth of a company, the need to rebrand and develop...

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  • Amy Grace
  • Posted by Amy Grace
August 28, 2018

Establishing a brand identity that generates an incredible reputation

Basically, as a brand, your main goal shouldn?t be just about advertising yourself to the audience and potential customers, you should focus more on building for yourself a reliable and trusted brand.

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  • Paul Simiyu
  • Posted by Paul Simiyu
July 10, 2018

How to attract and retain loyal clients as a small business

There?s no doubt that clients are the most important capital of any business. It's a fact that a business thrives in a satisfactory influx of new clients...

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  • Paul Simiyu
  • Posted by Paul Simiyu
July 2, 2018

7 simple yet effective strategy for brainstorming

The approach to problem-solving has evolved with design thinking, with the common phenomenon of the solution being focused on the user?s needs. As the design thinking being defined with brainstorming...

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