All branding mistakes are not created equal. It can be done deliberately or unknowingly. Either way, when you?re just starting out, repercussions can be much more serious than that of…
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With the growth of a company, the need to rebrand and develop a totally new brand identity or revision of the existing one emerges. Mailchimp introduced a new identity designed…
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A good brand should not only allow people to remember who you are but communicate your story and values to the market ? This actually the essence of brand identity.…
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Visual content marketing refers to using images to convey valuable information in an engaging visual format. The main purpose is for people to take an action ( visit your website)…
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When Telkom Kenya announced a rebrand from Orange Kenya in June 2017, there was a lot of anticipation. The company's rebrand wasn't simply a new logo, it involved a strategic…
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Java House was established in aim of introducing a gourmet coffee drinking culture in Kenya. Kevin Ashley opened the first outlet, a coffee shop in Nairobi at Adam's Arcade in…
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